Vapour Design, Leeds.

Vapour previously did the re-branding for Aqua. Their new logo and visual styling which was quite recent. As the triangle as a center-piece of design the style is based on use of CMYK colouring mixed with very in-organic shapes. Aqua came to Vapour, looking to align the brand with their style of garment as the existing brand did not have the edge nor sense of style that the clothing conveys. Creating a fresh, youth focussed, stylised brand that works superbly across all of Aqua's sales platforms. Vapour also re-designed the brand's standard methods of communication such as print, and creating a slick e-commerce website to re-enforce the direction of the brand.