Wednesday, 12 May 2010

New Directions

Kinda sounds like something from Glee, seems as well to be the only thing making my happy these days. And along similar lines to this I intend to, "Cut some shapes."
From the Crit today I was expecting the worse but through talking to people I needed to clarify a design direction and what it is I actually want to produce for them obviously there was the matter of what I had therefore been doing for three weeks, I don't think we should mention that.
As a few things to start the research off what I wanted to look at was more minimal design, forget relating what I am doing to winter and create design that is influenced by being new, much like the fast paced thinking of aqua couture. Words to think about include:

- Minimal design
- Shapes (possibly pieces of the logo)
- Shadows
- Lighting
- Moving objects
- Scales
- Transformations
- Decorative minimalist typography
- Hidden/Transforming perspectives

Its about graphic design but on a spacial and interactive level, Ross Stanton whom is a regular to the Aqua scene seemed very taken to the brief that i had proposed. He recommended a minimal design strategy and suggested the use of installation video as a possibility. Kate Fenton also suggested the use of video within the form of digital projections. I intend of having a research day tomorrow and at the end of the day begin constructing something to carry forward.


DataFlux from KitWebster.

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