Hitting the books again looking at more interactive types of media. Could it be anything?
What about include something that can be sent back? Like an RSVP note that the recipients send back to say that they'd like to know more about using the showroom or that they'd like to use the showroom straight off the simply add the contact number to which you could book immediately.
[Below]: I love this promotional piece for a golf course. The map acts as a backdrop to which you can move a die-cut character around on as he competes the course.
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