Design Context

In inspiring content that has influenced the design direction I have taken I stumbled upon these creations for Topshop/Topman. In fact they are but not idents but conference introduction animations. This is the feel that has inspired my to work in such a way, vintage silhouettes upon a dreamy background that gives a real sense of character and feels romanticised. The application of colour here is also very appropriate to what I am trying to communicate, its eery and I think by using this with the twist of being horror will combine the two effectively.